Under Graduate Program

Communication Design

This comprehensive program cultivates versatile designers over six semesters. It covers fundamental Design Principles, Digital Tools, Art History, progressing to advanced topics like UX/UI Design, Motion Graphics, and Emerging Technologies like AI integrated UX-UI. The curriculum balances core subjects with electives, enhancing both creative and professional skills. It incorporates Industry-Relevant Subjects, Ethical Considerations, and a Capstone Project, preparing graduates for diverse design careers in the digital age.

  • Eligibility

    Passed 10+2 in any stream

  • Duration

    4 Years- AI Integrated Degree Course (UGC Approved)

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CAREERS: Graphic Designer, UI/UX Designer, Art Director, Brand Identity Designer, Illustrator, Packaging Designer, Visual Communication Designer, Digital Marketer, Advertising Creative, Information Designer, Exhibition Designer, Typography Designer and Design Consultant. Industry Sectors: Advertising and Branding Agencies ,Digital Media Companies Publishing Houses, Magazines, Newspapers, Film and Entertainment Sector.

Semester 1

  • Design Process
  • Digital Tools
  • History of Art
  • Foundations of Artificial Intelligence (AI) in Design
  • AI Tools and Technologies for Designers
  • Visual Representation
  • Elements of Design
  • Materials for Design
  • Communication Skill
  • Analytical Skill

Semester 2

  • Design Thinking
  • Digital Tools
  • History of Art
  • AI-Assisted Content Creation and Strategy
  • Leveraging AI for User Research and Data Analysis
  • Advance Visual Representation
  • Forms, Space Structure
  • Materials for Design
  • Public Speaking
  • Emotional Intelligence

Semester 3

  • Colour Theory
  • UX Design Principles
  • Typography I
  • Motion Graphics - I
  • AI in Visual Design and Prototyping
  • Enhancing UX with AI: Personalization and Adaptation
  • CAD – Adobe Photoshop
  • Any One Subject from other Disciplines
  • Print Media Design / Social Media
  • Layout Design /Concept Design
  • Sustainability in Design
  • Problem Solving & Innovation

Semester 4

  • Sales & Marketing
  • UX Design Principles
  • Typography II
  • Motion Graphics - II
  • Future Trends: AI and Emerging Technologies in UX/UI Design
  • Implementing AI in Your Design Process
  • CAD – Illustrator
  • Any One Subject from other Disciplines
  • Illustration Techniques / Basics of Game Design
  • Layout Design / Concept Design
  • Sustainability in Design
  • Cyber Sphere & Security
  • Leadership Skills

Semester 5

  • Foreign Language
  • Research Methodology
  • Interactive Design
  • 3D Design Principles
  • Audio Visual Techniques
  • CAD – 3D Max
  • Any One Subject from other Disciplines
  • Informative Data Design / E-Commerce Design
  • Legal Aspects in Design - IPR Law
  • Socio-Psycho Behaviour in Design

Semester 6

  • Foreign Language
  • Portfolio Development
  • Advance User Experience Design
  • AR VR Design Principles
  • Basics of Photography
  • Character Design
  • Any One Subject from other Disciplines
  • Branding Design / Packaging Design
  • Finance Management
  • Consumer Rights

Semester 7

  • Capstone Project / Major Project – 1
  • Advance User Interface Design
  • Service Design Principles
  • Advance Photography
  • Context Setting
  • Sound Design / Interactive Design for Mobiles
  • Business Communication
  • Professional Ethics

Semester 8

  • Capstone Project / Major Project – 2
  • Advance Prototyping
  • Editing
  • CAD – Generative AI for Design
  • Industry Project / Internship
  • Case Study / Research
  • Entrepreneurship
  • Holistic Development
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